Data protection
We would like to inform you below about the processing of personal data when using our websites.
Person responsible
Responsible for these websites is Loesch GmbH & Co. KG, Forststraße 7, 70174 Stuttgart, tel. +49 711 61 55 44 0. Further information about our company can be found in our legal notice https://www.professional-artbooks.com/impressum-datenschutz/
Which data is processed?
General When you visit our website, personal data is also processed.
Personal data is all data that relates to you personally, e.g.: name, e-mail address. In order for the pages to be displayed in your browser, the IP address of the terminal device you are using must be processed. There is also further information about the browser on your device.
We are required under data protection law to also ensure the confidentiality and integrity of personal data processed with our IT systems.
The following data is logged: IP address of the calling computer Operating system of the calling computer Browser version of the calling computer Name of the retrieved file Date and time of retrieval Volume of data transferred Website from which the request comes Content of the request The IP address is anonymized after 2 days at the latest.
We will then no longer be able to establish a personal reference from the remaining data. However, the general rule for the storage period of your personal data is that the data is deleted as soon as the purpose of the storage period no longer applies. Unless legal regulations to which we are subject with regard to the data require a longer storage period.
The purposes of processing this personal data are:
Ensuring a smooth connection to the website Ensuring convenient use of our website Correcting website errors Evaluation of system security and stability as well as for other administrative purposes The data is also used to correct errors on the website.
The legal basis for this data processing is Art. 6 para. 1 lit. f) GDPR. Our “interest” within the meaning of Art. 6 para. 1 lit. f) is the operation of this website to implement the protection goals of confidentiality, integrity and availability of data.
Contact
Our website contains contact details of employees so that you can contact them directly. The data you provide will be stored by us so that we can process your request. We delete the data arising in this context after storage is no longer necessary, or restrict processing if there are legal storage obligations.
The legal basis for this data processing is Art. 6 para. 1 lit. f) GDPR. Our “interest” within the meaning of Art. 6 para. 1 lit. f) is communication with customers and interested parties.
Cookies
Cookies are used on our websites. Cookies are small pieces of text that are stored on your device via your browser. The cookies are required to enable certain functions of our websites. We use session cookies, which are automatically deleted from your browser immediately after you have completed your visit to the website. You can prevent cookies from being set by making appropriate settings in your browser.
However, we would like to point out that the use of our Internet pages may then only be possible to a limited extent. Cookies do not install or launch programs or other applications on your computer. The legal basis for this data processing is Art. 6 para. 1 lit. f) GDPR in conjunction with § 15 TMG. Our “interest” within the meaning of Art. 6 para. 1 lit. f) is the effectiveness and design of our Internet pages. Purposes of processing personal data We process the above data to operate our website and to fulfill contractual obligations towards our customers.
Google Ads
Google Ads is an online advertising service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google is responsible.
We use Google Ads to show you online advertising that matches your interests. Google uses DoubleClick cookies to measure the success of our advertising campaigns by recording parameters such as the display of ads or clicks by users. For example, we receive statistical evaluations from Google about which ads were clicked on how often and at what prices. However, we do not receive any information about the use of advertising material that allows conclusions to be drawn about individual users.
Based on the statistics generated by Google Analytics, we can form target groups (e.g. for devices that accessed a specific product page) and send them to Google via Google Ads. These target groups consist of a list of advertising IDs filtered within Google Analytics according to specific criteria (which are also stored in the “DoubleClick cookie”, for example). Google uses the target groups so that online marketing primarily addresses you about products that you are interested in (e.g. because you have already found out about them on our website). For more information about how Google processes your data for ads, see Google's Privacy Policy and Google Ads Help.
The legal basis for data processing is your consent in accordance with Art. 6 para. 1 UAbs. 1 lit. a DSGVO or § 25 para. 1 TTDSG.
HubSpot
Wir nutzen auf unserer Website Dienste von HubSpot, einem Softwareanbieter aus den USA mit einer Niederlassung in Europa:
HubSpot Ireland Limited, 2nd Floor 30 North Wall Quay, Dublin 1, Irland.HubSpot ist eine integrierte Softwarelösung, die wir für Marketing-Aktivitäten, Vertriebsprozesse und Kundenkommunikation verwenden. Dazu zählen zum Beispiel:
- E-Mail-Marketing
- Social Media Publishing
- Reporting
- Landing Pages und Kontaktformulare
- CRM-System
- Newsletter-Anmeldungen
- Newsletter Versand
- Webanalyse
Erhobene Daten können sein:
- Name
- E-Mail-Adresse
- Telefonnummer
– Unternehmen
- IP-Adresse
- Nutzungsverhalten auf unserer Website (z. B. besuchte Seiten, Klicks)
HubSpot verwendet Cookies, die eine Analyse der Websitenutzung ermöglichen. Die gesammelten Informationen (z. B. IP-Adresse, geografischer Standort, Browsertyp, Dauerdes Besuchs und aufgerufene Seiten) werden von HubSpot ausgewertet, um Berichte über den Besuch und die besuchten Seiten zu generieren.
Die Verarbeitung deiner Daten erfolgt auf Grundlage deiner Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO. Die Speicherung der Cookies kann durch eine entsprechende Einstellung der Browser-Software verhindert oder die Einwilligung jederzeit widerrufen werden.
Es besteht die Möglichkeit, dass HubSpot Daten in die USA überträgt. HubSpot ist jedoch unter dem EU-U.S. Data Privacy Framework zertifiziert, wodurch ein angemessenes Datenschutzniveau gewährleistet wird.
Newsletter-Versand mit HubSpotWenn du den auf der Website angebotenen Newsletter beziehen möchtest, benötigen wir von dir eine E-Mail-Adresse sowie Informationen, welche uns die Überprüfung gestatten, dass du der Inhaber der angegebenen E-Mail-Adresse und mit dem Empfang desNewsletters einverstanden bist. Weitere Daten werden nicht bzw. nur auf freiwilliger Basis erhoben. Für die Abwicklung der Newsletter nutzen wir Newsletterdiensteanbieter, die nachfolgend beschrieben werden.
HubSpot ermöglicht uns die Verwaltung von Newsletter-Abonnements, den Versand sowie dieAnalyse des Nutzerverhaltens im Rahmen unseres E-Mail-Marketings. DieDatenverarbeitung erfolgt auf Servern innerhalb der EU. Eine Datenübertragung in die USA kann jedoch nicht ausgeschlossen werden. HubSpot ist unter demEU-U.S. Data Privacy Framework zertifiziert und bietet damit ein angemessenes Datenschutzniveau gemäß Art. 45 DSGVO.Im Rahmendes Newsletter-Versands werden insbesondere folgende personenbezogene Datenverarbeitet:
– E-Mail-Adresse
– ggf. Name und weitere freiwillig übermittelte Angaben
– Nutzungsverhalten (z. B.Öffnungsraten, Klicks auf Links)
DieVerarbeitung erfolgt auf Grundlage deiner Einwilligung gemäß Art. 6 Abs. 1 lit.a DSGVO. Du kannst deine Einwilligung jederzeit mit Wirkung für die Zukunftwiderrufen, z. B. über den Abmeldelink am Ende jederNewsletter-E-Mail.
WeitereInformationen zur Datenverarbeitung durch HubSpot findest du unter:
https://legal.hubspot.com/de/privacy-policy Verwendungszweck:
Die Datenverarbeitung erfolgt zum Zweck der Kundenkommunikation, Leadgenerierung, Kampagnenauswertung und zur Verbesserung unserer Services.
Rechtsgrundlage:
Die Verarbeitung erfolgt auf Grundlage deiner Einwilligung gemäß Art. 6Abs. 1 lit. a DSGVO (z. B. beiNewsletter-Anmeldung) oder zur Vertragserfüllung gemäß Art. 6 Abs. 1 lit. bDSGVO, wenn du bereits Kunde bist.
Speicherdauer:
Personenbezogene Daten speichern wir so lange, wie es zur Erfüllung derjeweiligen Zwecke erforderlich ist oder bis du deine Einwilligung widerrufst.
WeitereInformationen:
Datenschutzerklärung von HubSpot:
https://legal.hubspot.com/privacy-policy Die HubSpotIreland Limited ist eine Tochtergesellschaft der HubSpot Inc. mit Hauptsitz inden USA. Eine Übertragung von Daten in die USA kann nicht ausgeschlossenwerden. Die Datenübertragung in die USA wird auf die Standardvertragsklauselnder EU-Kommission gestützt. Details findest du hier: https://legal.hubspot.com/dpa
Wir haben einen Vertrag über Auftragsverarbeitung (AVV) zur Nutzung des oben genannten Dienstes geschlossen. Hierbei handelt es sich um einen datenschutzrechtlich vorgeschriebenen Vertrag, der gewährleistet, dass dieser die personenbezogenen Daten unserer Websitebesucher nur nach unserenWeisungen und unter Einhaltung der DSGVO verarbeitet.
LinkedIn Insight Tag
This technology allows us to generate reports on the performance of our ads and information about website interaction. For this purpose, the LinkedIn Insight Tag is integrated on this website, which creates a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time. We process your data on the basis of your consent in accordance with Article 6 (1) (a) GDPR. In LinkedIn's privacy policy at
https://www.linkedin.com/legal/privacy-policy
You can find more information about data collection and use as well as the options and rights to protect your privacy. If you are logged in to LinkedIn, you can deactivate data collection at any time using the following link:
https://www.linkedin.com/psettings/enhanced-advertising
Voluntary information
If you provide us with data voluntarily, e.g. in forms, and this is not required to fulfill our contractual obligations, we process this data on the basis that we assume that the processing and use of this data is in your interest.
Recipient/transfer of data
Data that you provide to us will generally not be passed on to third parties. In particular, your data will not be shared with third parties for their advertising purposes. However, we may use service providers to operate these websites or for other products from us. Here, it may happen that a service provider becomes aware of personal data.
We carefully select our service providers — particularly with regard to data protection and data security — and take all measures required under data protection law for permitted data processing.
Data processing outside the European Union
We do not process your personal data in a so-called third country outside the European Union. Contact for data protection issues For all data protection issues associated with Loesch and for any reports of data breaches, please contact datenschutz@loesch.eu
Your rights as a data subject
You have the right to information about your personal data. You can contact our data protection officer or us directly at any time for information. In the event of a request for information that is not made in writing, we ask for your understanding that we may then require you to provide evidence that you are the person you claim to be.
You also have the right to correct or delete or restrict processing, insofar as you are legally entitled to do so. If your personal data is processed on the basis of legitimate interest in accordance with Article 6 (1) (f) GDPR, you have the right to object to processing in the future. There is also a right to data portability.
Consent
If we process your personal data on the basis of consent, you have the right to withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of consent up to the withdrawal.
Right to lodge a complaint with a supervisory authority
You have the right to complain to a data protection supervisory authority about the processing of personal data by us. You can do this, for example, with the supervisory authority responsible for Loesch GmbH & Co. KG: The State Commissioner for Data Protection Baden-Württemberg Königstraße 10a 70173 Stuttgart
Website with further contact details:
https://www.baden-wuerttemberg.datenschutz.de Changes to this privacy policy We will revise this privacy policy when changes are made to this website or for other reasons that make this necessary. The latest version can always be found at: https://www.professional-artbooks.com/impressum-datenschutz
Status: 21.02.2024
